Run Safe Initiative
For Retailers
The only thing more important than an athlete’s performance is their safety, and Nathan is partnering up with its retailers to promote the Run Safe Initiative. Through this effort, Nathan is encouraging retailers to promote running safe, and in return, receive marketing and product support from Nathan.
By printing, filling out, and faxing back the Run Safe Initiative Pledge, retailers are committing to:
- Promoting the basic principles of the Run Safe Initiative (encouraging runners to carry I.D. and a phone, and to wear reflective)
- Encouraging customers to sign-up in-store and take the Run Safe Initiative pledge. All customers who sign-up are entered to win a $50 gift certificate to that retail location.
- Carrying the Nathan Reflective Belt, Shadow Pak, and Reflective Shadow Pak.
In return, Nathan promises to provide participating retailers:
- Shadow Locker POP, which neatly displays Nathan Shadow Paks, Reflective Belt, and Reflective Shadow Pak. A $50 value!
- In-store Run Safe Initiative signage
- In-store Run Safe Initiative clinics
- Ten percent discount on order of 24-unit combination of Shadow Pak (any color), Reflective Shadow Pak, or Reflective Belt.
- Complimentary Nathan products to be used as in-store prizes and giveaways
- $50 credit memo for next Nathan order
Interested?
Fill out the Run Safe pledge form and return to Dan Gardner or Aubrey Miller by fax (610-534-4424) or email (dgardner@penguinbrands.com or amiller@penguinbrands.com).
